Our taste buds have literally been trained to crave sugar and processed foods—so this was no easy feat.
If
you spend some time scrolling through your Facebook feed, chances are
you’re going to come across a friend who is, given the typical Western
diet, taking on a significant challenge: going 30 days without chowing
down on foods with added sugar. No soda, no sugary cereals, no Krispy-Kreme doughnuts.
That’s
tough enough, but Sacha Harland, a member of the Netherlands-based Web
video team Lifehunters, decided to ditch sugar—and alcohol, foods with
artificial flavors or colors, and junk food such as pizza. He captured
his physical and mental journey in the six-minute clip above.
Harland
gets a physical before embarking on the experiment, and it turns out
he’s fairly fit—his cholesterol is just a little high. Meanwhile, one of
the other members of the Lifehunters team goes through the food in
Harland’s home. From the iced tea to the teriyaki sauce, everything has
added sugar. “So I have no idea what you’re going to live on, Sacha, but
good luck,” says the team member.
Harland’s friend isn’t the only one noticing how much sugar is in processed food. A recent survey in the U.K. found that
75 percent of people are actively seeking out items with less sugar,
and 85 percent are reading labels to avoid the sweet stuff. Thirty
percent said wanting to avoid health problems related to eating large
amounts of sugar, such as high blood pressure, diabetes, and obesity, is driving their decision to eat healthier.
Four
days in, Harland’s feeling fatigued, he’s hungry all the time, and he
wants to eat foods that contain sugar. It also doesn’t help that he’s
surrounded by tempting, readily available sodas and other junk food. In
one scene, a friend orders pizza while Harland munches on his umpteenth
salad, and in another he’s sitting outside a burger joint, tempted to
go in.
The irony of that particular scene is that last year, Harland pranked attendees at an organic food convention
in Holland by feeding them McDonald’s that had been chopped into
appetizer-size portions. Holland and his mischievous partner asked folks
if they liked the taste of the bite-size pieces of McNuggets and Big
Macs.
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