This is a great step in the right direction for fast food:
Fast food restaurants are known to serve chemically laden, unhealthy food and many healthy eaters tend to stay away from them. One fast food restaurant aims to rise up against these franchises by only serving all-organic food to its customers.
The Organic Coup recently opened in Pleasanton, California. On the menu of this strictly organic fast food restaurant is the Coup Signature Sandwich, an organic chicken breast fried in organic coconut oil with spicy shredded organic veggies, toasted on an organic artisan bun, served for under $10.
Erica Welton, the founder of The Organic Coup, has a passion for social change and a desire to improve and redefine fast food. She was a former buyer for Costco and introduced the corporation to buying organic chicken. During her time working for Costco, Welton was able to study consumer habits and noticed that the consumption of organic foods was on the rise. Once she realized that there was a growing market for all organic options, she left Costco and began creating her dream: an all-organic fast food restaurant. Welton is already starting her business in the right direction by paying all of the restaurants employees at least $14 an hour. She plans to continue to redefine, not only what is considered fast food, but also how fast food workers are treated.
The Organic Coup has become the first USDA-certified organic fast food restaurant in the country. The restaurant offers only three main menu items and they all feature their signature, organic chicken breast fried in organic coconut oil. The Organic Coup also offers a side of organic caramel-coated popcorn drizzled in chocolate. Welton plans to focus on perfecting the taste of the items on the menu instead of adding more options.
Located on Hopyard Road, this is the first location for The Organic Coup, but up to 25 more are planned to be opened by next year in the Bay Area. The restaurant hours are from 11 a.m. to 7 p.m., Monday through Saturday. Soon, Welton also plans to expand to more organic-friendly markets in Denver, Seattle, Portland, and Manhattan.
This is a great step in the right direction for fast food. If more chain restaurants follow suit and become organic, people of all different backgrounds will have easier access to good, organic food. This will improve the overall health of people who are known to eat at fast food franchises and it will improve conditions for those who work in the chain food industry.
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By Ariana Marisol via Real Farmacy
Ariana Marisol is a contributing staff writer for REALfarmacy.com. She is an avid nature enthusiast, gardener, photographer, writer, hiker, dreamer, and lover of all things sustainable, wild, and free. Ariana strives to bring people closer to their true source, Mother Nature. She is currently finishing her last year at The Evergreen State College getting her undergraduate degree in Sustainable Design and Environmental Science. Follow her adventures on Instagram.
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